Using the existing master logo, Roast Restaurant needed a sub brand for The Bar at Roast. This had to reflect the bar offering but also be a swift simple solution, not complex or overly expensive exercise.
“We wanted people to make more independent use of our bar rather than just be used for dining customers without going overboard and give it a separate name. Steve’s application of calling the bar “The Bar at Roast” was simple and effective. The design asserts the quality offering we have which took us away from the prospect of over-promising as this often leads to a perception of under-delivering. Iqbal Wahhab, OBE